Shelley en El Muro Antiguo was a week-long cultural program reimagining Mary Shelley’s classic through the lens of Latin American gothic romanticism.

As creative director and producer, I led the visual and thematic development of the event, transforming abstract literary ideas into immersive, tangible -and edible- experiences. The program featured eight distinct events including a photography exhibit, floral workshop, pop-up bookstore, and a secret dinner–each curated to explore the tension between beauty and monstrosity.

The dinner, created in collaboration with chef Felipe Gonzalez, was inspired by the poetic and sensual side of monstrosity itself. Each course was designed as an edible metaphor, encouraging guests to reflect on what makes something beautiful, unsettling, or human.

I oversaw the spatial and visual design of every activation, ensuring conceptual and sensory cohesion while allowing each experience to stand on its own. My responsibilities ranged from art direction and partner curation to managing technical logistics and building collaborative partnerships with brands like A New Cross, Loopzu, and Fondo de Cultura Económica.

From invitations to installations, each element was crafted to feel personal, layered, and charged with symbolism. The result was a multi-sensory celebration that blurred the lines between literature, food, and visual storytelling.